Search Engine Optimisation

Search Engines

Considerable emphasis and perhaps therefore mystique surrounds search engine optimisation. We firmly believe search engine optimisation is an essential part of your organisation's marketing strategy but we are also resolute that this is not a complex or expensive process. Good search engine placing depends on good relevant content. If you write your content in a way that talks directly to your customers then a good search engine listing is almost guaranteed.

We have numerous cases where sites in, development with no keywords added or no external links to the site, have appeared and stayed at the top of the most popular search engine listings within days of being launched. The secret has been good relevant content well written. Whilst we believe it is our clients responsibility to provide copy about their products and services (because you know and understand your business) we do help by revising for web use.

Generally text for web use should be short and direct - few web users will read long paragraphs on screen - thery want the poignant facts and then maybe the ability to access more detailed technical specifications.

Directories

These differ from search engines in htat they are structured catalogued lists of sites. There are many thousands of these, some free, some subscriable and some specialist. Whilst your site may not get much traffic directly from these listings they do provide useful external links which can assist maintain a high search engine listing.

A Gentle Reminder

Search engines 'spider' the web and index sites automatically according to arbitary generic rules. No one can guarantee to get and obtain a high listing. We therefore make no promises, but try very hard to get your site as high in the listings as possible.